Inside the Caméléon Brand

The Caméléon Story

Since its beginnings, Caméléon has been designing school bags and backpacks made to support children from kindergarten through elementary school. Durable, practical and stylish, they are designed to follow children throughout their daily school life while giving parents peace of mind.

Inspired by the animal it is named after, the brand places adaptability at the heart of its DNA. Like a chameleon, its bags evolve with children’s needs, both at school and during everyday activities.

Collections for Every Personality

Because every child has their own style, personality and needs, Caméléon offers several collections with distinctive universes.

Vintage Fantasy
A bold and trendy line, recognizable by its sparkling details and glitter finishes. Perfect for children who love to stand out from the very first day of school.

Vintage Urban
Urban and contemporary styles featuring colorful straps and distinctive details, combining originality with practicality.

Vintage Color
A timeless collection with understated colors, designed to offer the perfect balance between quality, functionality and price.

Vintage North
Waterproof school bags and backpacks with a modern design, made to accompany children whatever the weather.

Futur
A reinforced line developed for enhanced durability and designed to withstand intensive daily use throughout the school year.

Formats Designed for Every Need

✓ School bags and backpacks (kindergarten to elementary school)

✓ Wheeled models

✓ Pencil cases with 1 or 2 compartments

✓ Lunch bags and sports bags

✓ Accessories: keychains, caps

A More Responsible Commitment

Aware of environmental challenges, Caméléon has prioritized the use of recycled polyester made from plastic bottles and certified by GRS (Global Recycled Standard) since 2021.

For the 2026 collection, the main material used in 100% of our products is recycled, while maintaining strength and durability.

This commitment extends to every detail, with biodegradable packaging made from corn starch as well as the use of more responsible materials in selected finishes.

Because supporting children today also means thinking about future generations.